In order to combat gender inequalities in football, Allianz has created “The Squared Ball,” a square-shaped ball that displays numerical data on the inequalities within the sport.
While the Women’s World Cup in football brought together over 2 billion viewers, inequalities persist in the football world. To represent and denounce the financial obstacles faced by female players, the insurance group Allianz has unveiled a cube-shaped football. “Many need a second or third job to make ends meet – or simply give up on their dreams. It’s like playing with a square ball,” laments the German insurance group.
Conceived in collaboration with the sports equipment manufacturer Rasenreich and the agency Edelman, the ball also displays information and numerical data on gender inequalities in football: more than one in ten female players allegedly receive no salary; 64% of players believe that these inequalities hinder their passion for the sport; in the top leagues, one in four players is not classified as a professional…
“Allianz’s Squared Ball is a tangible representation of the numerous challenges and difficulties faced by women in professional football,” explains Allianz. “With this campaign, Allianz aims to draw attention to the financial challenges and associated uncertainties that women in football encounter.”
The ball manufacturer has created over a hundred balls. Some will be distributed, while others have been tested by FC Bayern during their first match of the season.